Expireds to Open Houses: A Repeatable System for Getting More Listings

Struggling to convert expireds, FSBOs, and open house traffic into signed listings? In this episode, Tristan sits down with Scott Pierce of Listings to Leads to break down the exact listing presentation framework top agents use to win more listings, close faster, and stand out in a crowded market. Whether you're a brand new real estate agent or a seasoned team leader looking to streamline your listing pipeline, this conversation gives you a repeatable system for expired leads, FSBO leads, open house marketing, and building a marketing plan that actually gets homes sold.

Scott walks through how to build a 27-page flip book style listing presentation in just two to three minutes, why the marketing plan (not the CMA) is what wins the appointment, and how a simple QR code can turn a listing presentation into a bonding moment that leads homeowners to ask, "Where do I sign?" You'll also learn the exact scripts for approaching expired listings and FSBOs, including a subtle word-swap tactic ("draft version") that dramatically increases response rates, plus how to run open house marketing that actually builds your database instead of just filling a Saturday afternoon.

What You'll Learn:
* How to build a homeowner-specific listing presentation and marketing plan in under 3 minutes
* Why leading with a marketing plan (not a CMA) makes pricing and commission conversations easier
* How to use QR codes and property landing pages to create a "wow moment" in listing appointments
* A proven expired listing script that doesn't ask for the listing on the first call
* The FSBO approach that offers free marketing tools first, then follows up with a listing pitch
* The psychology behind offering a "draft version" instead of the full product
* How to run open house marketing that generates leads before, during, and after the event
* A 10-15 contact per day outreach cadence for new agents working expireds

Convert Seller Leads, Expireds & FSBOs into Listings in Weeks - Not Months https://www.listingstoleads.com/index.php?signuptype=LCA

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Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.

What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.

Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.

Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.

They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.

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