Why Media Buying & Affiliate Marketing Work Better Together in iGaming

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Издатель
Pitting media buying against affiliate marketing is an outdated mindset that restricts growth in the hyper-competitive iGaming sector. When operator affiliate programs view media buyers as competitors rather than strategic partners, they limit their acquisition channels and miss out on high-converting traffic.

In this rapid-fire snippet from the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt (Managing Director at Voluum) and Marcin Kumiega, MBA (Director of Business Development at Voluum) to unpack modern media buying strategies. Discover why AI will transform media buyers into strategic planners, the danger of prioritising vanity metrics over player Lifetime Value (LTV), and why infrastructure must precede rapid scaling.

Категория
Партнёрские программы
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