Why Media Buying and AI Help Affiliate Programs Diversify and Thrive

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Издатель
Organic SEO traffic is shrinking fast thanks to AI search and Google AI Overviews. If your affiliate program relies solely on SEO and review sites, your user acquisition model is vulnerable. It's time to diversify.

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt (Managing Director) and Marcin Kumięga (Director of Business Development) from Voluum. Together, they break down the major shift from single-channel dependency to a multi-layered acquisition model driven by affiliate media buying, AI, and real-time tracking optimization.

They expose the critical mistakes brands make during their first 30 to 60 days of media buying, how to structure testing budgets across push, pop, native, and paid social, and why your tracking infrastructure dictates your overall success.

Категория
Партнёрские программы
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