They Started With $30,000 Now Their Baby Brand Makes $76 Million | KeaBabies
Jane Neo and Ivan Ong started KeaBabies in 2017 with just $30,000 and one product: a baby wrap carrier.
Instead of launching hundreds of products, they listed their product on Amazon and targeted US customers. Once they built demand, they expanded into more baby-care products.
Reported figures show around $76 million in revenue and $8.9 million in net profit.
The business lesson: Find your customers first. Expand your products later.
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Jane Neo and Ivan Ong started KeaBabies in 2017 with just $30,000 and one product: a baby wrap carrier.
Instead of launching hundreds of products, they listed their product on Amazon and targeted US customers. Once they built demand, they expanded into more baby-care products.
Reported figures show around $76 million in revenue and $8.9 million in net profit.
The business lesson: Find your customers first. Expand your products later.
KeaBabies, KeaBabies business, KeaBabies founder, Jane Neo, Ivan Ong, $30000 business, $76 million revenue, Amazon business, Amazon FBA success story, baby products brand, ecommerce business, ecommerce success story, DTC brand, direct to consumer, startup story, business case study, business lessons, entrepreneurship, profitable business, small business success, Amazon seller, baby care products, business growth, startup ideas, online business, founder story
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