How They Turned 7 Million Views Into Sales for Their Product

How do you turn a simple product idea into a successful business?

In this episode of inventRightTV, Stephen Key interviews entrepreneurs Adrian and Alex, inventors of Blend Blaster — a blender accessory designed to add completely new functions to everyday blenders, including washing produce, chilling drinks, and making cold brew coffee in minutes.

What started as a simple frustration on a hot day eventually became a patented consumer product, a growing online business, and a viral social media success story with millions of views. Adrian and Alex share how they built prototypes, found manufacturers, protected their idea with patents and trademarks, launched on Amazon and Shopify, and used short-form video marketing to drive real product sales.

Learn:
• How inventors turn simple ideas into real products
• How to prototype and test a consumer product
• What inventors should know about manufacturing overseas
• How to launch a product on Amazon and Shopify
• How viral Instagram videos can drive product sales
• Why market research matters before investing money
• How inventors validate product ideas before scaling
• What it takes to bootstrap a product business without investors
• Why solving a simple everyday problem can create opportunity

Adrian and Alex also discuss the challenges of introducing new product categories, educating customers, pitching established companies, and learning every stage of product development and ecommerce along the way.

Learn about the Blend Blaster here: https://blendblaster.us

Chapters
00:00 Introduction
00:50 Meet Blend Blaster
01:16 Washing Produce Demo
02:47 Cold Brew in 10 Minutes
03:35 Origin of the Idea
04:48 Prototype Development
07:05 Protecting the Product
08:01 Finding a Manufacturer
10:55 Marketing With Instagram Reels
12:30 Retail and Licensing Strategy
16:43 Selling Through Amazon
18:37 Market Research Advice
20:06 What Keeps Them Up at Night
20:50 Creating Viral Product Videos
22:47 Final Demo and Wrap-Up

You don’t need to build a company to get your product on shelves.

inventRightTV is a free educational resource for product entrepreneurs building, patenting, and selling a new product who are now trying to get it licensed by companies to help them grow and scale. Whether you're manufacturing, selling online, or exploring product licensing, this channel breaks down what actually happens when you try to grow a physical product.

We cover topics like how to license a product, how to get companies to review your idea for licensing, whether to manufacture or license, and how to scale without taking on more operational burden. You’ll hear real stories about patents, manufacturing, licensing, and what it takes to get your product in front of companies that already have the capital, employees, and distribution to take it further than you can on your own.

Our program Gateway is designed for entrepreneurs who don’t want to do everything themselves. We connect your product with qualified companies for licensing and continue outreach until real decision-makers review your product and respond — so you can move forward without guessing your next step.

inventRight has helped thousands of inventors over 25 years in business. It was founded by inventors Stephen Key and Andrew Krauss. The inventRightTV YouTube channel has reached over 9 million views and 91,000+ subscribers.

See what happens when companies looking for ideas start responding:
→ inventRight Testimonials: https://inventright.com/testimonials
→ Products Licensed With inventRight Help: https://inventright.com/member-success

Ready to explore licensing?
→ Book a free consultation with a licensing expert: https://inventright.com/contact

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