You Don't Need to Build a SaaS to Get Acquired

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Издатель Jul 2, 2026

Newton Zheng thought only SaaS businesses could sell. After hearing so many stories about SaaS founders raising capital and exiting, he did not realize his marketing agency could become an acquisition target too.

That changed when one of the agency founders he coached sold his own marketing agency through Acquire.com.

For Newton, that shifted everything. If another agency founder could get acquired, maybe his own business had a path to acquisition too.

For founders running agencies, service businesses, or online businesses outside SaaS, this is the reminder: buyers are not only looking for software. They are looking for businesses with revenue, customers, systems, and room to grow.