What exactly is the Natural Language Web (NLWeb), and how does it affect your SEO strategy? In this episode of Whiteboard Friday, Crystal Carter, Head of AI Search and SEO Communications at Wix, explains how NLWeb turns your website into an AI-ready powerhouse.
NLWeb is an open-source project from Microsoft, created by R.V. Guha (the inventor of Schema.org and RSS). It utilizes the ASK protocol, allowing users and AI agents to "speak" directly to your website using natural language. Instead of returning disjointed search results for complex questions, NLWeb processes your site's structured data to deliver coherent, grounded answers.
View and download the HD whiteboard here: https://moz.com/blog/wtf-is-nl-web-whiteboard-friday
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Timestamps:
00:33 – Background: Microsoft's Open-Source Project
00:59 – How the ASK Protocol Connects Agents and Websites
02:12 – Rethinking Structured Data (Schema, Headings, RSS, Sitemaps)
03:22 – Reducing AI Hallucinations with Grounded Data
03:57 – Processing Queries with LLMs and the MCP
04:52 – A Single Setup for the Agentic Web
05:31 – How to Implement NLWeb (GitHub & Wix Integration)
06:45 – Validating Your Past SEO Work
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ADDITIONAL MOZ RESOURCES:
30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3
Check out Moz Local ► https://mz.cm/36Pbz7h
Learn about STAT ► https://mz.cm/2IiqTzf
Watch Moz Webinar ► https://mz.cm/3TgJgGK
***************************************
STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
Facebook ► https://www.facebook.com/moz
X/Twitter ► https://twitter.com/Moz
LinkedIn ► https://www.linkedin.com/company/moz
Instagram ► https://www.instagram.com/moz_hq/
NLWeb is an open-source project from Microsoft, created by R.V. Guha (the inventor of Schema.org and RSS). It utilizes the ASK protocol, allowing users and AI agents to "speak" directly to your website using natural language. Instead of returning disjointed search results for complex questions, NLWeb processes your site's structured data to deliver coherent, grounded answers.
View and download the HD whiteboard here: https://moz.com/blog/wtf-is-nl-web-whiteboard-friday
***************************************
Timestamps:
00:33 – Background: Microsoft's Open-Source Project
00:59 – How the ASK Protocol Connects Agents and Websites
02:12 – Rethinking Structured Data (Schema, Headings, RSS, Sitemaps)
03:22 – Reducing AI Hallucinations with Grounded Data
03:57 – Processing Queries with LLMs and the MCP
04:52 – A Single Setup for the Agentic Web
05:31 – How to Implement NLWeb (GitHub & Wix Integration)
06:45 – Validating Your Past SEO Work
***************************************
ADDITIONAL MOZ RESOURCES:
30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3
Check out Moz Local ► https://mz.cm/36Pbz7h
Learn about STAT ► https://mz.cm/2IiqTzf
Watch Moz Webinar ► https://mz.cm/3TgJgGK
***************************************
STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
Facebook ► https://www.facebook.com/moz
X/Twitter ► https://twitter.com/Moz
LinkedIn ► https://www.linkedin.com/company/moz
Instagram ► https://www.instagram.com/moz_hq/
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