When "We Need to Think" Means "We Need Relief" | 5 Minute Sales Training

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Salespeople have an interesting habit. When the buyer gets confused, our tendency is to give them more information. Which is a little like treating a headache by turning up the music really loud. Sometimes the buyer doesn't need another answer. They need fewer things to think about. In today's 5 Minute Sales Training, we're looking at why we need to think about it may actually mean something different. It might be just saying we need relief.

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