When Influence Becomes Invisible: AI, Attribution, & The Future of Affiliate Marketing

7 Просмотры

Спасибо! Поделитесь с друзьями!

Вам не понравилось видео. Спасибо за то что поделились своим мнением!

Издатель Aug 4, 2026

In this session, we sit down with industry leaders from Partnerise, Love Holidays, The Independent, and Acquire to discuss how AI is rapidly reshaping consumer journeys. As search habits shift toward AI-mediated discovery, traditional click-first attribution models are leaving genuine value unseen and unrewarded.

Our panel of experts explores:
The Attribution Gap: Why up to 65% of customer journeys now lack a direct click, and how this blinds marketers to true performance.
Redefining Value: Moving beyond "last-click" compensation and exploring hybrid models—including flat fees and cost-per-influence—to fairly reward publishers.
The Trust Economy: How content publishers (like The Independent) are proving their value as trust-based partners in an era where AI-generated answers often bypass traditional websites.
Organizational Shifts: Why companies need to break down internal silos between SEO, PR, and Affiliate teams to treat measurement as a persistent infrastructure rather than an ad-hoc campaign tactic.
Future-Proofing: Strategies for brands to adapt to AI-shaped discovery and maintain growth in a changing digital landscape.
Featuring:
Afta: Global VP Customer Solutions, Partnerise
Anaira: Head of Partnerships, Love Holidays
Ed Hutchinson: Head of Retail Media Solutions, The Independent
Louis: Acquire, Affiliate-First Performance Agency
Is your current measurement strategy stuck in a "click-first" world? Join us for an in-depth conversation on how to pivot your affiliate and partnership programs for the next era of marketing.
Don't forget to like, comment, and subscribe for more insights on the future of affiliate marketing and partnership growth!

#AffiliateMarketing #PerformanceMarketing #AI #Attribution #Partnerise #RetailMedia #DigitalMarketing