The Simple Test Every Business Idea Should Pass

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Издатель Jun 18, 2026

Many people launch a business based on a gut feeling.

A better approach is to think like a scientist.

Come up with your idea. Then test it — calmly, without ego, and see what the data actually tells you.

One of the simplest ways to do this is something called the 150 test. Run a small campaign and see how easy or hard it is to get 150 people to signal interest in what you're about to do. That could be through a waiting list, an expression of interest form, or a simple online scorecard.

If 150 people show interest easily, you're probably onto something. If it's a real struggle, that's valuable information too.

Either way, you'll know a lot more than you did, before you spend anything.

#entrepreneur #business #startups #businessideas #smallbusiness