The Great Affiliate Marketing Shift W/ Joey Babineau

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Издатель Aug 28, 2026

Joey Babineau breaks down why the old affiliate arbitrage model is running out of room, what happened to margins over the last three years, and where he is taking his own business after twenty years of buying traffic.

He has spent over seven million dollars on Google search alone since 2014, runs Vault Media, the lead generation agency and private affiliate network he founded in 2007, and has trained affiliates through Powerhouse Affiliate for more than a decade. He went full time in 2015, after fifteen years of learning this in his spare time around a government job.

Try AdPlexity Social: adplexity.io

In this episode, Joey walks through:

- The campaign he optimized for years, where the conversion rate climbed from two percent to six and a half percent while the ROI kept falling the other way

- Paying five to ten dollars a click in a market with zero competitors, and what that says about how the platforms now set their prices

- Why an ad account that has spent millions is a moat in itself, and why ripping a winning ad almost never works without the data sitting behind it

- What is left for a media buyer once the platforms automate the targeting, the placement and the bidding

- Why he now builds products he owns instead of only sending traffic to other people's offers, and the trap in building AI tools for people who build AI tools

- Inside Powerhouse Affiliate, the training community he has run for over a decade, and why he still takes every coaching call himself

- His take on AdPlexity Social after ten years of using it, and what makes a spy tool worth opening every day