The Future of PPC, AI, and Becoming the #1 PPC Influencer: A Fireside Chat With @the_google_pro

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Is AI making you a better marketer, or just a faster one? In this episode, Fred Vallaeys sits down with Jyll Saskin Gales—the #1 most influential PPC marketer—to discuss the reality of being an "AI-Amplified Marketer."

Here's what was discussed in this chat:
- How Jyll’s time at Google shaped her views on advertising
- How Jyll stays ahead of PPC trends and industry changes
- How to combine AI with human expertise for better results
- Practical ways to use Claude and AI assistants in your workflow
- Why strategy is becoming more valuable than campaign management

Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/
Follow Fred: https://www.linkedin.com/in/frederickvallaeys/
Visit Jyll's website: https://jyll.ca/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/

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