Is Affiliate Marketing the Key to AI Discovery?

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Is affiliate marketing becoming more important in AI-powered discovery?

Matthias Stadelmeyer, President & CEO at NYORDA, believes that as people increasingly turn to large language models (LLMs) to discover products and compare brands, the content shaping those recommendations matters more than ever.

In this episode of The Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Matthias about the evolution of affiliate marketing, the growing importance of AI visibility, and why publishers could play a bigger role in how brands are discovered.

Affiliate marketing has always been driven by technology, data, and measurable performance. Now, as AI changes the way consumers find information, brands need to understand not only where their traffic comes from, but also which publishers and websites influence AI-generated recommendations.

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