How to use affiliate marketing to grow your app

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Издатель
Affiliate marketing is one of the most underused growth channels in the subscription app world. In this live session, David Barnard sat down with Michael Butler (Insert Affiliate) and Mark Kennedy (None to Run) to explore how app developers can tap into creator and affiliate partnerships to drive measurable subscription revenue.

Mark walked through None to Run's real affiliate program: a flat 20% commission on the first three months of monthly plans and first annual renewal, sourced from past influencer relationships, an engaged Facebook community, and — increasingly — B2B deals with local run clubs and races. Michael broke down how affiliate attribution actually works inside apps (SDK setup, link vs. short-code attribution, Stripe-based payouts) and gave a live look at the Insert Affiliate dashboard, plus a rule of thumb on what a fair rev-share looks like on recurring subscriptions (15–40%, start about 5% higher than you plan to land). David added a contrarian data point from his own experience: paying 100% of first-payment revenue to an affiliate and still coming out ahead once spillover and retention are factored in.

The conversation also covers the "halo effect" of affiliate content compounding over time, how affiliate marketing interacts with answer engine optimization (AEO) as more discovery moves to AI-generated answers, and live audience Q&A on combining affiliate programs with user-referral systems and handling affiliate contracts.

Links mentioned
Insert Affiliate: insertaffiliate.com
None to Run: nonetorun.com
App Growth Annual (NYC, October): appgrowthannual.com

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Партнёрские программы
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