How to Build Your Personal Brand & Get Seen as a Woman Entrepreneur with KJ Blattenbauer

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If you have been trying to show up everywhere and still feel like no one really sees you, this episode will shift the way you think about visibility. KJ Blattenbauer is a powerhouse publicist who has spent her career helping women get noticed, get referred, and get paid. And she is not here to give you the fluffy version.

KJ breaks down why so many women struggle to put themselves out there.

It is not vanity. It is a vulnerability. She explains why chasing exposure can actually hurt your authority and why the most important thing you can have in business is not a huge following. It is one clear sentence that tells people exactly who you are and what you do.

This conversation is part of the Smart Girl Summer series, and it delivers exactly what the name promises. Sharp. Practical. No fluff. Real strategy that actually works for real women building real businesses.

What You'll Learn in This Episode:

Why women entrepreneurs struggle with self-promotion and the mindset shift that makes it easier

How to craft the one-sentence message that gets you seen, referred, and hired

The 4 foundational steps every woman needs to start building her PR presence (even if she has zero audience)

The difference between chasing exposure and building authority — and why only one of them leads to sustainable business growth

How to leverage a single podcast appearance or media hit 11+ different ways so it keeps working for you

Why "be everywhere" is garbage advice, and exactly where you should show up instead

What publicist KJ Blattenbauer says all press is NOT (and how to protect your reputation)

Lessons from Blake Lively, the Kardashians, and Emma Grede's masterclass book tour

✨ Timestamps:
(01:57) Why women struggle with self-promotion, and what they need to hear instead
(02:36) Serving from your gifts: reframing visibility as service, not ego
(04:04) This isn't just for founders. It's for every woman who wants to stop playing small.
(04:36) Most accomplished women aren't lacking expertise. They're lacking a clear narrative.
(05:35) The power of the one-sentence message: how it works for clients, promotions, and pitches
(07:54) PR myths KJ wants to set the record straight on
(09:24) The "be everywhere" myth: why it's the worst advice in PR right now
(11:46) Live coaching moment: KJ helps Alli find her own one sentence
(14:59) Why getting clear on your message is vulnerable, and what makes it so hard
(15:33) The real reason people don't write their book, don't post, don't pitch
(16:23) DIY PR: the biggest mistake solopreneurs make, and the first steps to take instead
(17:09) Find where your audience actually is (and stop wasting time everywhere else)
(18:28) The 4-step framework for getting started with PR
(21:33) What success actually looks like (hint: it's not the corner office)
(22:24) Chasing exposure vs. building authority: what's the difference and why it matters
(23:39) How to leverage a media appearance or podcast in 11+ ways
(28:28) PR crisis management: when to speak, when to walk away
(30:15) Why short-form social media has ruined our ability to think before we post
(34:04) Rapid fire favorites: movies, books, and products KJ is loving right now

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