Creative Strategy: Start to Finish

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Creative strategy has become one of the most talked-about areas of digital marketing in the last few years. It involves the copywriting, strategy, management, and production of top-of-funnel ads that run on platforms like Instagram, Facebook, YouTube, and other placements.

Alex Myatt has been a creative strategist for 9 years, even before it became colloquially known as "creative strategy" in mainstream digital marketing circles. In those years, he's worked as an individual freelancer and agency owner, generating $310m for clients so far. Right now, his agency is the go-to for small and medium-sized online businesses selling anything from e-commerce products to SaaS to information.

In this video he takes you through his full Creative Strategy process: from conception through testing top-of-funnel cold traffic ads for a real business, plus every step in between.

0:00 How do you create ads that scale?
4:50 Welcome to Alex's "Ad Creation Station"
5:15 How do we execute the 3 pillars of effective creative strategy? (Ad ideation and creation, step by step)
27:13 How to improve static ads
37:30 How did our ads perform (and why)?

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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, Kayleigh MacIntyre, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky
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