Building an Influencer Marketing Strategy for Tech Products

3 Просмотры

Спасибо! Поделитесь с друзьями!

Вам не понравилось видео. Спасибо за то что поделились своим мнением!

Издатель Oct 1, 2026

Most WordPress and SaaS companies grow through SEO, content and word of mouth. Influencer marketing often feels like something for consumer brands selling shoes or skincare, not plugins and developer tools. And yet buyers of tech products are spending more of their time on YouTube, LinkedIn and TikTok, and they trust the creators they follow there.

So how do you make influencer marketing work when your product is technical and your audience is niche?

In this episode, hosts Katie Keith and Matt Cromwell talk to Brittany Celata, Head of Influencer Marketing at Automattic. Brittany previously led influencer and affiliate marketing for Nike in North America. She brings that experience to a very different kind of product.

We talk about how to find creators whose audience matches your buyers, how to brief them on a complex product, and how to tell whether a campaign is working. We also cover what smaller WordPress product businesses can do without a Nike-sized budget.

In this episode, we explore:

- When influencer marketing makes sense for tech products (and when it doesn't)
- Choosing creators based on audience fit rather than follower count
- Paid partnerships, affiliate deals or free access: Which to use when
- Briefing creators on a technical product without scripting them
- Measuring results beyond views and likes
- How to start small as a WordPress product company

WP Product Talk is a weekly podcast for WordPress product founders and marketers. Our rotating panel of experienced co-hosts includes:

⚡ Matt Cromwell, Founder of Roots & Fruit
⚡ Katie Keith, Founder & CEO of Barn2 Plugins
⚡ Zack Katz, Founder of GravityKit
⚡ Ian Misner, General Manager at Kestrel

Learn more at https://wpproducttalk.com. Thanks to our growth partner Freemius!

Chapters
00:00 Why Software Influencers Differ
00:35 Show Intro And Sponsors
02:01 Meet Britt Salata
04:06 What Counts As An Influencer
05:57 Partnering With Christian Taylor
09:05 No Template Creator Mix
11:48 Stories Worth Hosting Campaign
14:02 Finding The Right Creators
18:28 Macy Story Example Reel
20:04 Let Customers Lead The Story
23:41 Hashtags Tracking And Shorts
25:25 Aspirational Influencer Angle
26:42 WordPress Stories Praise
28:05 Campaign Results Breakdown
30:09 Why Long Tail Wins
30:41 Budgeting And Negotiation
35:24 Sustained Content Strategy
38:55 Let Creators Lead
39:55 Roundtable Best Advice
42:56 Requesting Creator Analytics
45:29 Wrap Up And Next Episode