Before you settle on a name...

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Before you design the logo, build the website, or launch the campaign, ask your client this one question:

“Has the name been reviewed from a trademark perspective?”

An approved LLC name, available domain, and claimed social-media handles are useful business steps—but they do not necessarily mean the brand name is clear from a trademark perspective.

For branding agencies, web designers, marketers, business coaches, and other professionals who advise growing businesses, the right trademark conversation can happen before a client invests heavily in a logo, website, packaging, paid ads, or a major launch.

You do not need to diagnose the trademark issue. You simply need to recognize the right moment to make an introduction.

This video is for general educational purposes only and is not legal advice. Trademark analysis depends on the specific facts.

Learn more about how a trademark can help you to claim the legal rights to your brand: https://www.hawthornlaw.net/tm-video

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