Answer Engine Optimization Explained: Get Your Business Recommended by ChatGPT

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Издатель Oct 20, 2026

Answer engine optimization (AEO) is how your business gets named when someone asks ChatGPT, Gemini or Claude, and it is a different game from SEO. Earlier this year ChatGPT named my course first, while my website was going the other way on Google.

In this video: why being number one on ChatGPT proves almost nothing (SparkToro's 3,000 prompts), what to measure instead, which part of your page ChatGPT relies on most (Kevin Indig's 44%), why fresher pages get cited (Ahrefs), why AI crawlers might not see your website at all (Vercel), why a brand mention beats a backlink (Ahrefs again), what happened to Reddit's citations (Semrush), and the first seven days I would spend on it from zero.

Then a tutorial of Hikoo, the tool I use to track all of this: visibility and share of voice, prompts, the battle map, source intelligence and the page audit. This is not a sponsored video.

0:00 ChatGPT named my course first
0:42 AEO vs SEO: rank or be named
0:58 How people buy now
1:35 Why the AI shortlist matters
2:06 How to measure AI visibility
2:45 Share of voice
3:24 Check the app, not the API
3:48 Answer first: the top of your page
4:27 Keep your content fresh
5:10 Can AI crawlers read your page?
6:01 Does schema help on ChatGPT?
6:22 The pages ChatGPT cites
6:54 Brand mentions vs backlinks
7:27 A warning: the Reddit drop
8:11 Your first 7 days of AEO
8:59 A tool to track it: Hikoo
9:43 AI visibility and share of voice
11:35 Tracking prompts
13:05 The battle map
13:30 Source intelligence
14:41 Content suggestions and the audit
15:33 The Hikoo agent and the free plan
16:52 Own how AI talks about you

Data and AI training for business professionals: https://thedatahero.com

Hikoo platform: https://www.tryhikoo.com/en/

#aeo #seo #chatgpt #aisearch