Your campaign can look successful while losing money.
If you're only tracking clicks and CPL, you're missing the bigger picture.
In this Short, we break down 5 essential affiliate marketing metrics:
• CTR — Click-through rate
• CVR — Conversion rate
• CPL — Cost per lead
• EPC — Earnings per click
• ROI — Return on investment
Understanding these performance marketing KPIs helps you evaluate traffic quality, optimize campaigns and scale more profitably.
Don't optimize one metric. Understand the entire funnel.
If you're only tracking clicks and CPL, you're missing the bigger picture.
In this Short, we break down 5 essential affiliate marketing metrics:
• CTR — Click-through rate
• CVR — Conversion rate
• CPL — Cost per lead
• EPC — Earnings per click
• ROI — Return on investment
Understanding these performance marketing KPIs helps you evaluate traffic quality, optimize campaigns and scale more profitably.
Don't optimize one metric. Understand the entire funnel.
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- Партнёрские программы
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